Update Talk on International Marketing, Marketing Management & Strategies

There is a talk on 2nd December at MMU for MBA students. Professor Svend Hollensens of the University of Southern Denmark will give the talk. Below, you can find the detail.

Author’s biography:

Coming from industry as an International Marketing Coordinator in a large Danish multinational enterprise, Professor Svend Hollensen received his PhD from Copenhagen Business School (CBS) in 1992. He has published articles in journals and is the author of four books published with Pearson. His book on global marketing strategy, Global Marketing - A Decision Oriented Approach is one of the bestselling text on the subject and is the recommended text on many postgraduate programmes as well as being used by marketers and business owners to help them design and develop their global marketing programmes. He has received widespread praise for this book, now in its 4th Edition

-- Date & Time: 2nd Dec 2009, 3-5pm

-- Venue: FOM Main Lecture Theatre, Multimedia University, Cyberjaya Campus

-- Certificate of participation will be given to those who attend the talk.

-- Fee: RM10

-- Deadline for registration: 30, Nov, 2009

For more inquiries and registration call me at 0129156545